W. Hargrove Demolition

W. Hargrove Demolition has become a construction staple in South Jersey. While touring the great expanse of the Garden State, it won’t take you long to spot their bright red equipment stationed at various sites across the state. In fact, you may even catch a glimpse of them in action. Part of their brand is the obvious visual presence, but what truly sets them apart is their exceptional customer service and readiness to tackle challenges.

For years, Peter A. DeLuca AKAPAD, had W. Hargrove Demolition as a client while he was with Design Pros and later Design Pros Media. A crucial aspect of branding is discovering the essence of a business, and in Hargrove’s case, it’s their family-oriented approach and meticulous attention to detail. This resonated deeply with Peter, and much of what he learned while working with Hargrove’s team influenced the operations at Design Pros Media. Many of Peter’s contributions during this time still endure, solidifying W. Hargrove as a true legacy client and serving as a prime example of the enduring quality of AKAPAD’s work.

One of the precepts that guides Peter’s work ethic is “everyone is underpaid, but you have to get paid.” This phrase underscores his relationship with W. Hargrove. They were an active client, but a significant amount of work needed to be done. A considerable amount of creativity had to be injected into a company that was relatively known for demolishing broken-down houses in Camden, NJ. Pitches were turned down, and compromises had to be made. The work featured here includes both what was approved and what was not, from lost storyboards to color schemes. The challenges of this process revealed a target zone, showcasing what W. Hargrove wanted to be seen as.