AKAPAD University – Peter A DeLuca is AKAPAD

How not to be a consultant……

The year was 2014. Design Pros Media decided to close up shop and I moved in to take a position to become an IT Consultant. Main priorities to target are PPA, PRWT, USF, XEROX, SEPTA, IBC, and of course my team CTM. This also started the process of me pulling together my resources to do […]

Dedication to my clients and projects

am compelled to write this article because this is a subject I don’t often see when I speak to other designers within the creative field. This point of view I am about to deconstruct was formulated with my time at 1835 Market Street in Center City Philadelphia. Where I witnessed corporations kept afloat through high […]

Anticipating Taste Level

As a hired gun your sole task is to create amazing work and rapidly produce deliverables. One of the greatest obstacles in plowing ahead and being the Mr. Awesome you envision you are is your client’s Taste Level. Often overlooked by professionals of all calibers; this is something that can quickly steal momentum and challenge […]

WWE BUILDERS – PRODUCT CONCEPT

Today while surfing job boards because I believe as soon as you think you are safe you are not. I came across an Art Director position for WWE I thought I would be perfect for. All the requirements checked out except for one. Product development samples……. Crap, moving from Philadelphia to Connecticut was not an […]

Web design is as dead as Zed

Once, when asked about website design, I would have passionately, enthusiastically, annoyingly expressed how great design can transform your company into something even greater. This sentiment has since shifted from a concern purely for the look and feel approach to a simple question: “What content do you have for your website?” Understand that the days […]

Top 10 Creative Influences

1. Bobby Fosse Few people in the history of “the creative” elevated his form(s) as much as Fosse. His choreography won him 8 Tony Awards and nailed an Academy Award for best director with his second film. 2. Andy Warhol Warhol was not on my radar until I saw a 2 part PBS Documentary […]

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